Already considered a premier gateway to Latin America and Mexico — serving a combined 24 countries in those two regions and the Caribbean between George Bush Intercontinental Airport (IAH) and William P. Hobby Airport (HOU) — the Houston Airport System recently launched a version of its award-winning fly2houston.com website professionally translated into Spanish.
Visitors to the website can either go directly to the new dedicated website address — es.fly2houston.com — or click the “Español” toggle at the top of the fly2houston.com website and find themselves at an airport website comprehensively translated into Spanish without relying on a translation app that can sometimes mistake translation. This is the only one of its kind among airports in the top five United States metropolitan areas for Spanish-speaking population.
“As the only city in Texas with two airports offering international service — one of which is a regional international airport of the Americas — providing a quality Spanish-language version of our website is essential, and is yet another example of the customer service that earned both Bush and Hobby airports a 4-star rating by Skytrax,” said City of Houston Aviation Director Mario Diaz. “Our in-depth analysis of customer usage on our website confirmed the demand and need for this added value. In 2017, more than 640,000 airport website sessions, along with nearly 10 percent of airport Wi-Fi users, had their browser set to Spanish as the language of choice. This new site is an important step in making sure we serve those customers in the best way possible and make our airports as welcoming and accessible to all travelers as possible.”
Like the fly2houston.com site, both Bush and Hobby airports have separate links on the es.fly2houston.com home page, and with the click of a mouse passengers can access a menu that allows them to choose the information that fits their needs, whether arriving, departing, connecting, picking up or dropping off. The complete passenger journey — from getting to the airport to getting to the gate for a flight — is the focus on the mobile-friendly site, one optimized for use on smartphones and tablets preferred by today’s plugged-in, technologically savvy travelers.
Designed in partnership with Mouth Watering Media, the same creative group that designed fly2houston.com and the new fly2houston.com/biz site, new es.fly2houston.com will aid both domestic and international travelers at both airports. On es.fly2houston.com, international travelers will find separate pages with helpful information on visa requirements, immigration and customs procedures and programs like Global Entry and Automated Passport Control.
"We applaud the Houston Airport System for the launching of es.fly2houston.com,” said Dr. Laura G. Murillo, President & CEO of the Houston Hispanic Chamber of Commerce. “The growing Hispanic population is proof positive that it is a market which is vital to Houston's economy."
Connections to Mexico, Latin America and the Caribbean have helped drive growing international passenger numbers at both Bush and Hobby airports. Over the past five years, traffic from the two airports to Latin America — encompassing Central and South America, Mexico and the Caribbean — has increased by 32 percent.
Bush Airport offers nonstop service to more markets in Mexico than any other airport in the United States, thanks to six airlines serving Mexico with an average of 62 daily departures to 25 destinations in Mexico. Eight airlines at Bush Airport offer a total of 88 nonstop flights per day between Houston and 54 cities across Latin America, Mexico and the Caribbean.
At Hobby Airport, with the return of international travel in October 2015, international passengers have taken advantage of the 10 nonstop destinations offered across Latin America, Mexico and the Caribbean.
Learn more about the site at es.fly2houston.com.