Houston Airports FlySafe Houston communications campaign received double honors at the 42nd annual Telly Awards. FlySafe Houston is an internationally accredited passenger and employee-focused safety and health initiative that aims to reduce the spread of COVID-19 at every corner of Houston’s airports.
The Houston Airports’ FlySafe Houston communications campaign video, which was written, produced and edited exclusively by the Houston Airports communications team, was awarded in two categories:
Silver Telly Winner in Branded Content: Writing (Official Listing)
Bronze Telly Winner in Branded Content: Public Interest/Awareness (Official Listing)
The Telly Awards honor excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks and production companies, including Netflix, Dow Jones, Duplass Brothers Productions, Complex Networks, A&E Networks, Hearst Media, Nickelodeon, ESPN Films, RYOT, Partizan and Vimeo.
“Our communications team is extremely honored to receive these prestigious awards for a campaign that was created to save lives,” Houston Airports Director of Communications and Public Relations Foti Kallergis said. “When we consider the caliber of the competition worldwide with thousands of quality entries, this accolade is a testimony that doing the right thing and committing to excellence yields great dividends. We are humbled.”
In June 2020, Houston Airports activated FlySafe Houston to work in unison with airline partners’ existing health and safety programs to create a “curb to sky” safety promise. The FlySafe Houston campaign had a global potential reach of more than half a billion in the first two weeks of its launch and was key to preserving and strengthening airline and business partnerships.
The enhanced safety measures include mandatory mask and face coverings, touchless kiosks at select airline ticketing counters, facial comparison technology at select departing and immigration entry points, deep cleanings, social distancing markers in queues, safety shields at counters, additional installment of hand sanitizer stations, increased frequency of air-filter replacements and public announcements and signage to promote good hygiene and social distancing.
“In the face of a year like no other, Houston Airports has continued to defy the limitations of our new world, in continuing to create compelling and engaging work,” Telly Awards Executive Director Sabrina Dridje said. “This year’s submissions doubled down on what we already know about the industry. Creativity cannot be stopped. Collaboration will always prevail. New ideas and stories will always find a way to break through to an audience.”
Last year, The Telly Awards attracted more than 12,000 entries from top video content producers including Adobe, Adult Swim, the BBC, Condé Nast, J. Paul Getty Museum, PBS, Playstation, RadicalMedia, T Brand Studio, Ogilvy & Mather and The Walt Disney Co.