HOUSTON — As the airport system for the most diverse city in the United States, the Houston Airport System is committed to providing the kind of world-class access and customer service its passengers want and deserve.
Already with a Spanish-language version of the award-winning fly2houston.com website — a dedicated site professionally translated in Spanish and launched earlier in 2018 — HAS turned its sights toward its growing number of Asian travelers when it launched a microsite version of the website translated into Simplified Mandarin earlier this month.
A microsite is an individual web page or small cluster of web pages that act as a separate entity for a brand supported by an already established website. Microsites typically have their own domain name or a subdomain, as is the case of fly2houston.com/iah/chinese or fly2houston.com/hou/chinese.
Travelers using the fly2houston.com website can choose the Chinese language option on the home page, or if their smart device has Chinese as a preferred language, a box promoting the Chinese microsite will pop up automatically.
The HAS Chinese microsite is a robust in comparison with many other microsites, offering important information on immigration procedures, including translated information on Automated Passport Control, Mobile Passport Control, the Global Entry program, international transit, tax rebates and visa requirements. Useful links to information like passenger pick-up and drop-off information, ground transportation options, flight information and Visitor Center locations also are available in translated form.
As well, the microsite offers translated information on useful information like airport maps, dining and shopping options, services like available clubrooms, the interfaith chapel and programs like the Harmony In The Air performing arts series, massage chair locations and XPresSpa locations.
Website usage tracking shows that Chinese is the third-most popular language choice of travelers at Houston’s airports, behind English and Spanish. With air carriers like Air China, Singapore Air, EVA Air and United Airlines offering non-stop and direct flights to Chinese-speaking destinations contributing to more than a decade of steady growth in the number of passengers to and from Asian countries, the new microsite option focuses directly on providing easy access and utility to thousands of travelers every year.
“The Asian market and China are important to us and are real growth markets” said Kathleen Boyd, the Chief Marketing Officer for the Houston Airport System “This microsite is part of our efforts to meet the needs of that market and provide a 5-star level of service to our diverse passenger population. Our strategic objective is to Make Our Passengers Happy.”
To learn more about this and the Houston Airports check out fly2houston.com.